Rediscovering the forgotten sense
Our sense of smell has the power to evoke long-forgotten memories, bring food to life, calm us down and enrich our lives. We create smell technologies that can be used across a range of innovative contents. For leading healthcare research to artistic and immersive experiences, our products offer a total digital command over scent and smell.
Discover more
Helping curate a breadth of experiences, you’re in control with our digital smell solutions.
Who we are
OW create digital smell technology that will transform an ecosystem dominated by sounds and vision – solutions that allow us to identify smells and their unique effects.
Our products
Our digital smell technology is realised across both software and hardware – creating a twin-system that provides full control over the power of smell.
The science
Smell is processed in a deep, central part of the brain. Growing scientific interest shows it plays a much greater role in our holistic experience than previously thought.
Latest news from OW
News
Emanuela interviewed in South East Business Insider magazine
Read the interview in the digital copy of the magazine...
News
Smell Care: Digital smell training feasibility study
The EPSRC/NHIR funded 'I-smell: Engaging Users in Smell Self-Care at Home' project is at about to begin its Smell Care Feasibility Study...
