Rediscovering the forgotten sense
Our sense of smell has the power to evoke long-forgotten memories, bring food to life, calm us down and enrich our lives. We create smell technologies that can be used across a range of innovative contents. For leading healthcare research to artistic and immersive experiences, our products offer a total digital command over scent and smell.
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Helping curate a breadth of experiences, you’re in control with our digital smell solutions.
Who we are
OW create digital smell technology that will transform an ecosystem dominated by sounds and vision – solutions that allow us to identify smells and their unique effects.
Our products
Our digital smell technology is realised across both software and hardware – creating a twin-system that provides full control over the power of smell.
The science
Smell is processed in a deep, central part of the brain. Growing scientific interest shows it plays a much greater role in our holistic experience than previously thought.
Latest news from OW
Keep up to date with our diverse range of projects and collaborations
