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the wonders
of smell

Rediscovering the forgotten sense

Our sense of smell has the power to evoke long-forgotten memories, bring food to life, calm us down and enrich our lives. We create smell technologies that can be used across a range of innovative contents. For leading healthcare research to artistic and immersive experiences, our products offer a total digital command over scent and smell.

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Helping curate a breadth of experiences, you’re in control with our digital smell solutions.


Who we are

OW create digital smell technology that will transform an ecosystem dominated by sounds and vision – solutions that allow us to identify smells and their unique effects.


Our products

Our digital smell technology is realised across both software and hardware – creating a twin-system that provides full control over the power of smell.


The science

Smell is processed in a deep, central part of the brain. Growing scientific interest shows it plays a much greater role in our holistic experience than previously thought.

Latest news from OW


Royal Academy of Engineering - Innovation Late

Our team was at Leake Street Arches for the Royal Academy of Engineering's inaugural Late event...


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OW at DFGI-9, University of Oxford

Our co-founders Emanuela & Marianna were both speakers at the recent 9th International Symposium on Dialogue for Global Innovation (DFGI-9)...

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We were recently at La Biennale di Venezia, where our scent delivery device was supporting Forager.


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SXSW Innovation Awards Winners!

OW not only collaborated on a number of projects at SXSW 2023, but scooped an Innovation Award win for Time Investigators, too...


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