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Our Vision

We revolutionise the future of digital smell technology, transform industries and enrich everyday life through our science-driven creation and delivery of scent experiences.

A major focus application is Sleep Tech: OW improves sleep quality through personalised and real-time biofeedback utilising curated scents.

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Helping curate a breadth of experiences, you’re in control with our digital smell solutions.


Who we are

OW create digital smell technology that will transform an ecosystem dominated by sounds and vision – solutions that allow us to identify smells and their unique effects.

Latest news from OW


Royal Academy of Engineering - Innovation Late

Our team was at Leake Street Arches for the Royal Academy of Engineering's inaugural Late event...


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OW at DFGI-9, University of Oxford

Our co-founders Emanuela & Marianna were both speakers at the recent 9th International Symposium on Dialogue for Global Innovation (DFGI-9)...

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We were recently at La Biennale di Venezia, where our scent delivery device was supporting Forager.


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SXSW Innovation Awards Winners!

OW not only collaborated on a number of projects at SXSW 2023, but scooped an Innovation Award win for Time Investigators, too...


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